“Everything was Awesome” when Warner Bros asked Blue Collar to join them in marketing The Lego Movie. It quickly became an international affair as our production team traveled from the film’s animation studio in Sydney, Australia, to Lego’s headquarters in Denmark, to the live action set in Los Angeles.
In addition to conducting talent interviews (Chris Pratt, Morgan Freeman, Elizabeth Banks, Will Arnett, Pharrell Williams) and providing behind-the-scenes coverage, we produced a series of sizzle reels (Toy Fair, The Licensing Show, international retailers, etc.) as well as creative pieces for various digital platforms.
BCP loved working with writer/director team Phil Lord & Chris Miller, and their “awesome” cast.