Blue Collar worked with Cobalt and a team of incredible creatives to produce this feature-length documentary that chronicles the origins of Streetwear. Featuring Bobby Kim of The Hundreds, as well as Tommy Hilfiger, Russell Simmons and the founders of many well-known streetwear brands, the film provides a glimpse into this influential subculture of fashion.
Blue Collar's documentary group is working with filmmakers Julie Rowen and Camilla Belle to produce a feature-length documentary that examines 100 years of women in fashion. The films features interviews and insights from fashion icons including Diane Von Furstenberg, Carolina Herrera, Johnson Hartig, Hamish Bowles and many other voices that shine a light on the impact of women in the incredible world of fashion.
To celebrate 50 years of PepsiCo, Blue Collar partnered with marketing agency, Protagonist, to create a piece of content that would wow shareholders at its annual meeting. Considering the company’s position as a top leader in the creative advertising and marketing space, narrowing down all of the amazing work was our greatest challenge. After bringing on Mad Men’s, John Slattery, to host, we collected fifty years of the groundbreaking, celebrity-filled campaigns that helped to secure PepsiCo’s place in the world of pop culture. The result was a fun, entertaining stroll down memory lane.
Blue Collar Productions partnered with brand strategy leader, Trendera, to research and create an emerging trends video for Hilton Worldwide’s annual conference. The “Leading Through Loyalty” video shared the latest research insights happening in and around the changing profiles and behaviors of hotel customers. It was a fun and engaging way to help Hilton managers prepare for new customers in today’s rapidly changing world.
Blue Collar was thrilled to join musical legends, Sir Paul McCartney and Ringo Starr, and filmmaker Ron Howard, in Las Vegas to conduct exclusive interviews that we used to create marketing content for Hulu and outlets worldwide for the release of this stunning documentary.
Blue Collar’s team joined Dwayne Johnson, Kevin Hart and Jack Black on location in Hawaii and Atlanta shooting social, marketing and creative content materials. We’re also excited to have shot an exclusive 360 degree experience for the film.
| Live Action Series |
Blue Collar's Mark Rowen is proud to be a Producer on the adaptation of John Green's novel Looking For Alaska. The project is set up as a limited series set up at Hulu for the 2018-2019 season. Josh Schwartz has written the project and will serve as the show runner. Other adaptations of Green novels include Paper Towns and The Fault In Our Stars.
Having worked on over 35 animated films, Blue Collar used it's expertise and expertise in animation to create marketing and publicity materials for the third installment in the Hotel Transylvania franchise. The materials created by Blue Collar we're used around the world to help propel Hotel Transylvania 3 to become Sony's biggest animation release ever!
To help increase retention rates of science and engineering students, and reduce the engineering shortage, Intel joined forces with the President’s Council on Jobs and Competitiveness, major engineering schools, Facebook, MTV and Google to launch ‘Stay With It,’ a peer and mentor network for engineering students.
Produced by Blue Collar and directed by Mark Rowen, Lacoste Legacy is a short-form documentary that takes an intimate look at the humble beginnings and rich history of the elite fashion brand known for its crocodile logo. Using archival family footage and speaking with executives at the company’s headquarters in Paris, we chronicle the evolution of Lacoste from its founding by professional tennis player René Lacoste in 1933 to the beloved brand it is today.
Blue Collar was thrilled to join the amazing ensemble cast of Netflix hit series, Orange Is The New Black, as they shot Season 5 of the hit series in New York. In addition to capturing lots of on-set excitement, we enjoyed sitting down for one-on-one interviews with each of the cast members.
Blue Collar is thrilled to have been a part of the critically acclaimed series, American Crime Story: The People v. O.J. Simpson. Our latest collaboration with Ryan Murphy and 20th Century Fox Home Entertainment included production of creative marketing content for digital platforms.
It’s been 25 years since Martin Scorsese’s gangster hit, Goodfellas, graced the big screen. In preparation for the film’s special anniversary screening at the Tribeca Film Festival and re-release on digital platforms, Blue Collar, in collaboration with RatPac Entertainment, gathered the cast to reminisce about the cult classic. The retrospective documentary features Mr. Scorsese, Robert DeNiro, Ray Liotta, Harvey Keitel, and Goodfellas fan, Leonardo DiCaprio.
As part of Weight Watchers’ Lose For Good campaign, Blue Collar was brought on by Protagonist to produce digital content featuring company spokeswoman, Jennifer Hudson. In it, the Academy Award-winning actress, Grammy Award-winning recording artist people spoke about the effect Weight Watchers has had on her life as a wife, mother and performer, and encouraged others to live healthier lives, too.
|Launch + Network Marketing|
“Powered by Music, Driven by Culture & Fueled by Youth,” Sean Combs’ Revolt TV is a multi-platform music network for today’s generation. From its inception, Blue Collar has been an integral partner of Revolt TV’s. From the launch campaign to Coachella to the Super Bowl, we’ve created on-air promos and exclusive digital content featuring Revolt’s biggest names. Do we dare say we’ve been rockin’ it?!
In this one-hour documentary, director Laurent Bouzereau profiles renowned filmmaker, George Lucas, while exploring “the limitless world of the imagination that’s portrayed in fantasy films.” The film, which is part of TCM’s A Night at the Movies series, was produced by Amblin Television.
To increase viewership and get fans pumped for March Madness, the NCAA looked to Blue Collar for help in generating excitement. Traveling all over the country, our producers interviewed coaches, mascots and fans for a series of fun on-air promos and digital content pieces that got fans up and cheering.
In partnership with Imagine Entertainment, Blue Collar is thrilled to be a part of television’s break-out hit, Empire. In addition to a number of music videos and a wide array of digital content pieces, we are producing a “Lifestyle of Empire” feature that will take an up close look at the decadence and excess of these music moguls.
“Everything was Awesome” when Warner Bros asked Blue Collar to join them in marketing The Lego Movie. It quickly became an international affair as our production team traveled from the film’s animation studio in Sydney, Australia, to Lego’s headquarters in Denmark, to the live action set in Los Angeles.
In addition to conducting talent interviews (Chris Pratt, Morgan Freeman, Elizabeth Banks, Will Arnett, Pharrell Williams) and providing behind-the-scenes coverage, we produced a series of sizzle reels (Toy Fair, The Licensing Show, international retailers, etc.) as well as creative pieces for various digital platforms.
BCP loved working with writer/director team Phil Lord & Chris Miller, and their “awesome” cast.
From Coachella to the Super Bowl to NASCAR, Blue Collar is fortunate to partner with Time Warner Cable on many fun, interesting and cutting edge projects. This is one of our favorites.
To help drive awareness for Time Warner Cable’s multi-device programming options, BCP traveled to the Scottish Highlands to shoot a short film on the set of Starz fantasy hit series, Outlander. The short, featuring the series’ stars, was divided into three parts and made available for viewing on computers, smartphones and tablets.
MGM and Bruce Willis asked Blue Collar to join director Eli Roth and his team on-set in Montreal. Exciting digital marketing content to support the film’s release is soon to come!
For Sony Pictures summer release, The Shallows, Blue Collar followed Blake Lively to Australia for the filming of the survival shark thriller. In addition to capturing the intense ‘on ocean’ action, we produced a variety of short-form marketing pieces for Sony’s theatrical and home entertainment teams.
As part of an on-air stunt to promote the release of Kung Fu Panda, Blue Collar created a unique interstitial for Food Network’s Kung Fu Panda Day. Featuring Iron Chef, Alton Brown, and the culinary masters of Mr. Chow’s in Beverly Hills, viewers were treated to a first-class demonstration on how to make – and eat – noodles.